PPC Executive

Key Responsibilities:

• Develop and execute PPC campaigns to drive traffic and sales for eCommerce stores.
• Conduct keyword research and analysis to identify opportunities for optimization and growth.
• Create and manage ad campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms.
• Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI.
• Collaborate with other teams, including marketing and eCommerce teams, to align PPC strategy with overall business goals.
• Stay up-to-date on industry trends and changes in PPC algorithms, adjusting strategies accordingly.
• Provide regular reporting and analysis of campaign performance to stakeholders.
• Test and experiment with new Ad formats and platforms to identify new growth opportunities.​

Requirements

• 3 years managing eCommerce PPC campaigns
• Proven track record of successful Ad performance
• Extensive knowledge of Google Ads and Bing Ads
• Experience with Shopping and Display campaigns
• Expertise in bid management and budget allocation
• Ability to analyze data and pivot strategies accordingly
• Familiarity with Google Analytics, Google Merchant Center and UTM tracking
• Knowledge of conversion rate optimization techniques
• Experience with A/B testing and landing page optimization
• Understanding of eCommerce and customer journey