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Key Responsibilities:
- Develop and execute PPC campaigns to drive traffic and sales for ecommerce stores.
- Conduct keyword research and analysis to identify opportunities for optimization and growth.
- Create and manage ad campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms.
- Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI.
- Collaborate with other teams, including marketing and eCommerce teams, to align PPC strategy with overall business goals.
- Stay up-to-date on industry trends and changes in PPC algorithms, adjusting strategies accordingly.
- Provide regular reporting and analysis of campaign performance to stakeholders.
- Test and experiment with new ad formats and platforms to identify new growth opportunities.
Requirements
- 3 years managing Ecommerce PPC campaigns
- Proven track record of successful ad performance
- Extensive knowledge of Google Ads and Bing Ads
- Experience with Shopping and Display campaigns
- Expertise in bid management and budget allocation
- Ability to analyze data and pivot strategies accordingly
- Familiarity with Google Analytics, Google Merchant Center and UTM tracking
- Knowledge of conversion rate optimization techniques
- Experience with A/B testing and landing page optimization
- Understanding of Ecommerce and customer journey
